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What is the difference that makes a difference when it comes to your multifamily management brand? The standard textbook answer might include words like awareness, trust, regard or esteem. Settle there however and you miss the key ingredient. Energy.

It’s All About Energy

John Gerzema and Ed Lebar discuss energy and what it means to a brand in their book: The Brand Bubble. In chapter two they use a poignant quote from Woody Allen’s Annie Hall to set the stage for the difference that energy makes to a brand “A relationship, I think, is like a shark. It has to constantly move forward or it dies. And what I think we got on our hands is a dead shark.”

Why is Energy Important

Any great brand must keep moving forward in order to remain relevant in the hearts of consumers and it takes energy to do that. The advent of the Internet coupled with the development of social mediums have made staples like; awareness, trust, regard and esteem simply the price of admission. Even then trust in brands has declined 50%, according to John who is the Chief Insights Officer at Young and Rubicam. Simply put, the reason energy is so important is that it boosts differentiation. People are tired and they are looking for stuff and things that pick them up and keep them vibrant. Brands that fill that void by staying fresh and relevant will win the lions share of loyalty in consumers – if there is such a thing anymore. Those who don’t will die like the shark that flips his fins for the last time.

What Can You do to Create Energy

You can dig deeper into the lives of your prospects and residents. Let’s step out of our industry and look at an example of this. Frito Lay dug in and found that the bulk of their consumers had more money on the first of the month than they did at the end of the month. Armed with that information, they decided to sell bigger packs during that time and scale back to smaller packs during the middle days of the month.

Could we maximize our brand building efforts on the same theory? Could we convince major ILS’s to allow us to scale ads up and down relative to the ebbs and flows of the prospect’s pocket book? How about the ebbs and flows of their search habits? Could we then provide relevancy and vibrancy on their terms and relevant to their emotions?

Energy is the difference that makes a difference for your multifamily management brand – what are you doing to create it?

Update: [6.22.9] Seth provides a great concept on creating energy…Circling the big domino

Relative to the last post, this is what I got. Let me know if I am missing something.

———- Forwarded message ———- From: AIMCO – National Date: Tue, May 27, 2008 at 5:33 AM Subject: Your AptCast Results To: mbrewerx@gmail.com

Mike Brewer, Your AptCast Has Been Updated
Click Here to Make Changes to Your AptCast

Apartments Currently Available

201 West Apartments 201WestApts.com 201 West Hermosa Drive Tempe, AZ (480) 921-9777 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 201 West Hermosa Drive, #F102 2/2 $739 Now
3400 Avenue of the Arts Live3400.com 3400 Avenue of the Arts Costa Mesa, CA (888) 830-0070 Click on an address for more information and see the actual location of your new home Series C.1 Address Bed / Bath Rent Available Date 3400 Avenue of the Arts, #B224 2/2 $2472.00 Jun. 11, 2008 Series D.1 Address Bed / Bath Rent Available Date 3400 Avenue of the Arts, #B313 2/2 $2547.00 Aug. 1, 2008 3400 Avenue of the Arts, #F123 2/2 $2672.00 Jun. 3, 2008 3400 Avenue of the Arts, #E119 2/2 $2400.00 Now Series D.3 Address Bed / Bath Rent Available Date 3400 Avenue of the Arts, #F111 2/2 $2772.00 Jun. 28, 2008 Series E.1 Address Bed / Bath Rent Available Date 3400 Avenue of the Arts, #F305 2/2 $2602.00 Aug. 1, 2008 3400 Avenue of the Arts, #C408 2/2 $3200.00 Now 3400 Avenue of the Arts, #F205 2/2 $2552.00 Now Series F.1 Address Bed / Bath Rent Available Date 3400 Avenue of the Arts, #F115 2/2 $3072.00 Jul. 9, 2008 3400 Avenue of the Arts, #F119 2/2 $3192.00 Jun. 6, 2008 3400 Avenue of the Arts, #C417 2/2 $3544.00 Now
5830 Reseda Boulevard 5830ResedaBoulevard.com 5830 Reseda Boulevard Tarzana, CA (818) 343-7624 Click on an address for more information and see the actual location of your new home Two Bedroom / Two Bath Address Bed / Bath Rent Available Date 5830 Reseda Blvd., #206 2/2 $1700 Now
865 Bellevue 865Bellevue.com 865 BELLEVUE ROAD NASHVILLE, TN (866) 301-2855 Click on an address for more information and see the actual location of your new home The Jackson Address Bed / Bath Rent Available Date 865 Bellevue Road, #G11 2/2 $999.00 Jun. 26, 2008 865 Bellevue Road, #G05 2/2 $1004.00 Jun. 11, 2008 865 Bellevue Road, #G15 2/2 $925.00 Now The Titan Address Bed / Bath Rent Available Date 865 Bellevue Road, #H01 2/2 $1034.00 Sep. 21, 2008 865 Bellevue Road, #H06 2/2 $1034.00 Jun. 11, 2008 865 Bellevue Road, #H03 2/2 $1024.00 Now
Acacia Park AcaciaParkApts.com 5280 N. Little Mountain Drive San Bernardino, CA (909) 880-2068 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 5280 N. Little Mountain Dr., #C2 2/2 $1225 – $1350 Jun. 15, 2008 5280 N. Little Mountain Dr., #G1 2/2 $1225 Jun. 11, 2008 5280 N. Little Mountain Dr., #K2 2/2 $1225 – $1350 Jun. 10, 2008 5280 N. Little Mountain Dr., #D15 2/2 $1225 – $1350 May. 31, 2008
Acacia Park Resort AcaciaParkResort.com 29605 Solana Way Temecula, CA (951) 699-0864 Click on the Coupons to Receive the Special Offers! Manager’s Special
Click on an address for more information and see the actual location of your new home Monaco Address Bed / Bath Rent Available Date 29605 Solana Way, #F02 2/2 $1325 Now 29605 Solana Way, #A01 2/2 $1325 Now 29605 Solana Way, #U01 2/2 $1305 Now 29605 Solana Way, #C15 2/2 $1325 Now 29605 Solana Way, #H07 2/2 $1325 Now 29605 Solana Way, #B02 2/2 $1325 Now 29605 Solana Way, #C08 2/2 $1325 Now 29605 Solana Way, #D06 2/2 $1325 Now 29605 Solana Way, #Q02 2/2 $1325 Now 29605 Solana Way, #Q08 2/2 $1325 Now 29605 Solana Way, #W16 2/2 $1325 Now
Acerno Villas AcernoVillasApartments.com 9500 West Maule Avenue Las Vegas, NV (702) 740-5541 Click on the Coupons to Receive the Special Offers! Manager’s Special
Click on an address for more information and see the actual location of your new home Siena Address Bed / Bath Rent Available Date 9500 West Maule Avenue, #1012 2/2 $1075 Now 9500 West Maule Avenue, #1026 2/2 $1075 Now 9500 West Maule Avenue, #2011 2/2 $1095 Now
Adagio Apartments AdagioAptHomes.com 5427 Lake Murray Boulevard La Mesa, CA (619) 698-9144 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 5439 Lake Murray Blvd., #12 2/2 $1470 Jun. 20, 2008 5437 Lake Murray Blvd., #14 2/2 $1470 Jun. 7, 2008 5437 Lake Murray Blvd., #12 2/2 $1470 Jun. 6, 2008
Alanza Place AlanzaPlace.com 1121 North 44th Street Phoenix, AZ (877) 292-1329 Click on an address for more information and see the actual location of your new home The Havencrest Address Bed / Bath Rent Available Date 1121 N. 44th Street, #1038 2/2 $1275 Jul. 15, 2008 1121 N. 44th Street, #1020 2/2 $1275 Jun. 15, 2008 The Windsor Address Bed / Bath Rent Available Date 1121 N. 44th Street, #4133 2/2 $1105 – $1180 Jun. 1, 2008
Alder Ridge AlderRidgeApts.com 4005 Cowell Boulevard Davis, CA (888) 567-3402 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 4005 Cowell Boulevard, #610 2/2 $1180 Jul. 15, 2008 4005 Cowell Boulevard, #411 2/2 $1160 Jun. 14, 2008 4005 Cowell Boulevard, #609 2/2 $1160 Jun. 9, 2008 4005 Cowell Boulevard, #308 2/2 $1180 May. 31, 2008 4005 Cowell Boulevard, #606 2/2 $1180 May. 31, 2008
Aliante Apartment Homes AlianteApts.com 10921 N. 115th Street Scottsdale, AZ (480) 614-5511 Click on the Coupons to Receive the Special Offers! Online Coupon Special!!
Click on an address for more information and see the actual location of your new home Seville Address Bed / Bath Rent Available Date 10921 N. 115th St., #1050 2/2 $1265 Jun. 12, 2008 10921 N. 115th St., #1047 2/2 $1265 Now
Alicante Views AlicanteViews.com 2385 Caringa Way Carlsbad, CA (760) 431-7575 Click on an address for more information and see the actual location of your new home Plan 1 Address Bed / Bath Rent Available Date 2385 Caringa Way, #81B 2/2 $1495 Jun. 15, 2008 2385 Caringa Way, #79H 2/2 $1495 Jun. 1, 2008
Allanza at The Lakes AllanzaAtTheLakes.com 8600 Starboard Drive Las Vegas, NV 702-363-8033 Click on an address for more information and see the actual location of your new home Two Bedroom Address Bed / Bath Rent Available Date 8600 Starboard Drive, #2006 2/2 $995 Now 3001 Lake East Drive, #2031 2/2 $995 Now 3001 Lake East Drive, #2118 2/2 $1005 Now 3001 Lake East Drive, #2162 2/2 $995 Now 3001 Lake East Drive, #2061 2/2 $995 Now
Allegro at La Entrada AllegroApartments.com 951 Las Palmas Entrada Avenue Henderson, NV (877) 337-1113 Click on an address for more information and see the actual location of your new home Prelude Address Bed / Bath Rent Available Date 951 Las Palmas Entrada, #1114 2/2 $1110.00 Now Sonata Address Bed / Bath Rent Available Date 951 Las Palmas Entrada, #1722 2/2 $1085.00 Jun. 30, 2008 951 Las Palmas Entrada, #1323 2/2 $1085.00 Jun. 10, 2008 951 Las Palmas Entrada, #2223 2/2 $1085.00 Now
Amargosa Creek AmargosaCreek.INFO 43336 North Gadsden Avenue Lancaster, CA (661) 945-5997 Click on an address for more information and see the actual location of your new home Plan 2 Address Bed / Bath Rent Available Date 43300 N. Gadsden, #2214 2/2 $925 Now 43328 N. Gadsden, #2250 2/2 $925 Now 43312 N. Gadsden, #2218 2/2 $925 Now Plan 3 Address Bed / Bath Rent Available Date 43344 N. Gadsden, #1201 2/2 $925 Now
Anchorage Apartments and Marina TheAnchorageApts.com 451 Constellation League City, TX (866) 329-8395 Click on an address for more information and see the actual location of your new home Laguna Address Bed / Bath Rent Available Date 451 Constellation Blvd., #1111 2/2 $909.00 Jul. 10, 2008
Andorra Apartments TheAndorra.com 81720 Avenue 46 Indio, CA (760) 342-6358 Click on an address for more information and see the actual location of your new home Plan A 2nd Floor Address Bed / Bath Rent Available Date 81720 Avenue 46, #03-202 2/2 $880 Now Plan A 3rd Floor Address Bed / Bath Rent Available Date 81720 Avenue 46, #02-303 2/2 $855 Now 81720 Avenue 46, #06-302 2/2 $855 Now 81720 Avenue 46, #13-302 2/2 $855 Now Plan B 2nd Floor Address Bed / Bath Rent Available Date 81720 Avenue 46, #06-206 2/2 $910 Now 81720 Avenue 46, #10-206 2/2 $910 Now
Arbor Ridge Apartments ArborRidge.INFO 2400 Shady Willow Lane Brentwood, CA (925) 240-8448 Click on an address for more information and see the actual location of your new home The Majestic Address Bed / Bath Rent Available Date 2400 Shady Willow Lane, #19C 2/2 $1799 Now
Arbors Parc Rose ArborsParcRose.com 1500 Tulipan Circle Oxnard, CA (805) 278-1500 Click on the Coupons to Receive the Special Offers! Online Coupon Special!!
Click on an address for more information and see the actual location of your new home Camillia Address Bed / Bath Rent Available Date 1509 Kerria Court, #11-1509 2/2 $1775 Now 2112 Kalmia Court, #29-2112 2/2 $1790 Now
Arbrook Park ArbrookParkApartments.com 1401 Nandina Drive Arlington, TX (817) 417-4220 Click on an address for more information and see the actual location of your new home Magnolia Address Bed / Bath Rent Available Date 3800 Keymar Way, #1638 2/2 $960 Jul. 15, 2008 3803 Mohonia Way, #1931 2/2 $960 Jun. 25, 2008
Arcadia Del Sol ArcadiaDelSol.com 4127 East Indian School Road Phoenix, AZ (602) 955-5020 Click on the Coupons to Receive the Special Offers! Online Coupon Special!!
Click on an address for more information and see the actual location of your new home Plan B2 Address Bed / Bath Rent Available Date 4127 E. Indian Schools Rd., #144 2/2 $829 – $839 Jun. 5, 2008 4127 E. Indian Schools Rd., #167 2/2 $829 – $839 Jun. 5, 2008 4127 E. Indian Schools Rd., #235 2/2 $829 – $839 Jun. 5, 2008 Plan B3 Townhome Address Bed / Bath Rent Available Date 4127 E. Indian Schools Rd., #17 2/2 $899 Jun. 5, 2008 4127 E. Indian Schools Rd., #24 2/2 $899 Jun. 5, 2008 4127 E. Indian Schools Rd., #26 2/2 $899 Jun. 5, 2008
Argenta ArgentaApartmentHomes.com 4104 East Broadway Road Mesa, AZ (866) 284-3852 Click on the Coupons to Receive the Special Offers! Manager’s Special
Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 4104 East Broadway Road, #1186 2/2 $799 Now
Arroyo Villa ArroyoVillaApts.com 1600 Rancho Conejo Boulevard Thousand Oaks, CA (888) 664-7356 Click on the Coupons to Receive the Special Offers! Online Coupon Special!!
Manager’s Special
Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath 1034 Sq. Ft. Address Bed / Bath Rent Available Date 1810 Via Petirrojo, #B 2/2 $1800 Jun. 21, 2008 1840 Via Petirrojo, #D 2/2 $1875 Now 1640 Camino Olmo, #F 2/2 $1875 Now 1700 Camino Olmo, #F 2/2 $1875 Now 1760 Via Petirrojo, #F 2/2 $1875 Now 1800 Via Petirrojo, #I 2/2 $1875 Now 1830 Via Petirrojo, #M 2/2 $1875 Now 1630 Camino Olmo, #D 2/2 $1875 Now
Ashley Crossing AshleyCrossing.com 2235 Ashley Crossing Drive Charleston, SC (843) 571-5711 Click on the Coupons to Receive the Special Offers! Online Coupon Special!!
Manager’s Special
Click on an address for more information and see the actual location of your new home Two Bedroom / Two Bath Address Bed / Bath Rent Available Date 2235 Ashley Crossing Drive, #2J 2/2 $880 Now 2235 Ashley Crossing Drive, #8G 2/2 $920 Now 2235 Ashley Crossing Drive, #9P 2/2 $920 Now 2235 Ashley Crossing Drive, #3L 2/2 $900 Now
Aspen Leaf Apartments AspenLeafApts.com 1515 South Yale Street Flagstaff, AZ 928-774-2989 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 1515 South Yale Street, #3-3 2/2 $945 Sep. 10, 2008 1515 South Yale Street, #2-4A 2/2 $945 Jul. 11, 2008 1515 South Yale Street, #2-6A 2/2 $945 Jun. 23, 2008
Aspen Station AspenStation.com 1500 Forest Run Drive Richmond, VA (866) 301-3563 Click on an address for more information and see the actual location of your new home The Tahoe Address Bed / Bath Rent Available Date 1509 Summit Oak Court, #B 2/2 $909.00 Jul. 1, 2008 1508 Spring Tree Court, #J 2/2 $929.00 Jun. 10, 2008 1509 Spring Tree Court, #J 2/2 $919.00 Now
Auburn Glen AuburnGlenApts.com 8024 Southside Blvd Jacksonville, FL (866) 432-5497 Click on an address for more information and see the actual location of your new home Tayny Address Bed / Bath Rent Available Date 8024 Southside Boulevard, #150 2/2 $749.00 Jul. 12, 2008 8024 Southside Boulevard, #159 2/2 $909.00 Jul. 9, 2008 8024 Southside Boulevard, #091 2/2 $749.00 Jun. 11, 2008 8024 Southside Boulevard, #160 2/2 $909.00 Jun. 7, 2008 8024 Southside Boulevard, #074 2/2 $749.00 Now 8024 Southside Boulevard, #081 2/2 $909.00 Now
Avery Park Apartments AveryParkApartments.com 2200 North Torrey Pines Drive Las Vegas, NV (702) 647-9227 Click on an address for more information and see the actual location of your new home Two Bedroom Address Bed / Bath Rent Available Date 2200 North Torrey Pines Drive, #1020 2/2 $960 Now
Bala Woods At Kingwood BalaWoods.com 23200 Forest North Drive Kingwood, TX (281)-359-4466 Click on an address for more information and see the actual location of your new home Nutmeg Address Bed / Bath Rent Available Date 23200 Forest North Dr., #2108 2/2 $1132 Now 23200 Forest North Dr., #1201 2/2 $1132 Now Paprika Address Bed / Bath Rent Available Date 23200 Forest North Dr., #1707 2/2 $1144 Now 23200 Forest North Dr., #2502 2/2 $1144 Now 23200 Forest North Dr., #2507 2/2 $1144 Now 23200 Forest North Dr., #2807 2/2 $1144 Now Rosemary Address Bed / Bath Rent Available Date 23200 Forest North Dr., #408 2/2 $1148 Now
BaLaye Apartments BaLayeApartments.com 10011 BaLaye Run Drive Tampa, FL (866) 848-1127 Click on an address for more information and see the actual location of your new home Sable Address Bed / Bath Rent Available Date 909 BaLaye Ridge Circle, #081301 2/2 $1109.00 Jul. 6, 2008 929 BaLaye Ridge Circle, #52101 2/2 $1086.00 Jun. 10, 2008
Balboa Court BalboaCourtApts.com 16915 Napa St. North Hills, CA (818) 885-5555 Click on an address for more information and see the actual location of your new home Two Bedroom Two Bath Address Bed / Bath Rent Available Date 16915 Napa St., #303-W 2/2 $1550 Now
Barcelona TheBarcelonaApts.com 6434 Ella Lee Houston, TX (866) 329-8884 Click on an address for more information and see the actual location of your new home Isabella Address Bed / Bath Rent Available Date 6448 Ella Lee Lane, #6448-2 2/2 $1019.00 Jul. 10, 2008 6462 Ella Lee Lane, #6462-2 2/2 $1019.00 Jun. 10, 2008
Barrington Avenue
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Search Results for: 2011

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