Mike Brewer
Dog wash amenity to augment your bark park
From the “how cool” department – by now you are aware of the need for a dog park on your site, but what about a dog wash? I lived in Seattle a number of years ago with @sbrewer10, who had two beautiful yellow labs and we would occasionally take them to a massive public dog park near the Microsoft campus in Redmond. Afterward, we would take them to a local DIY dog wash and I remember thinking at at the time that it was the coolest thing I had ever seen. That, in spite of the fact that I am not a pet lover. Check out the link below, I could see this being a remarkable amenity on one of your sites.
Link 35344 – Convenient Canine Cleaning at trubludogwash.au
Mike Brewer, dog wash, multifamily amenity
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Renter’s want current infomation
Mike Brewer · · 1 Comment
I ventured over to Forrent’s website tonight to find out if they had an alert function built into their site. I am thinking something along the lines of Craigslist’s RSS feed that alerts apartment seekers when new listings are posted. Forrent seems like the perfect platform for such a feature. More on that in a later post. What struck me tonight as I moved toward the bottom of the page was the fact that the Talking Funiture copy was still posted. Might be time to take that down and replace it with the winner’s information. Just a thought. No ill intent meant.
Apartments For Rent – Nationwide Apartment Rental Search – ForRent.com
Enter ForRent.com’s “If Only Your Apartment Furniture Could Talk…” Video Contest for your chance to win $10,000. Visit www.WinApartmentFurniture.com
and submit your video by June 15, 2008. Vote on your favorite videos
and share them with friends to help select the Top Ten Finalists and
the Grand Prize Winner!
Mike Brewer, Forrent.com, Forrent, Apartment Marketing
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Geolocation opportunities for the multifamily space
Where are Twitter and Facebook’s Geolocation Features?
Here’s how a solution like that would operate: imagine you’re a local pub – with an AdWords like platform for geo-based ads, you could buy ads – on your own via the Web – that run from 6-10pm, promoting a drink special, that broadcasts only to people within a 5 mile radius of your location. That’s powerful, and for companies on the scale of the top social networks, a huge potential revenue driver, even in a bad economy.
I could not help but to think there is a multifamily application here. To think we could position our communities such that we could target anyone shopping properties within a five mile radius of ours, is simply awesome. Creepy – but awesome. I wonder what the 30 lines of the world are thinking about this platform.
Your multifamily fellow manic,
M
[Update]: Techcrunch put out the follow on 11.28.9: Watch Out Foursquare, Facebook is Poised To Dominate Geo We have taken a wait and see approach to the Foursquare model as it relates to renting apartments. It seems to me that over time people will settle on one to three major apps where they will spend the lions share of their time. Renting apartments as it relates to Foursquare, Loopt Gowalla, Simple Geo, GeoAPI and others will be a function that aggregates to Facebook or other major players. My question is will the numbers be big enough to warrant creating a full out apartment marketing idea using the Foursquare like applications? It will be interesting to see.
Mike Brewer, Apartment Marketing, Multifamily Marketing, Multifamily Geolocation
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EQR’s Q4 Earnings call transcript
Equity Residential Q4 2008 Earnings Call Transcript — Seeking Alpha
The first nine months of the year really carried the day for us and the fourth quarter saw a dramatic fall off of pricing power. We are clearly experiencing one of the worst economic climates in anyone’s memory. According to some, unemployment could climb as high as nine to 10%. These would be levels we have not seen since the late ’70s or early ’80s.
That perspective from one of the most well respected multifamily REIT’s in the country. I can’t help but to feel that there is a major ping happening in our space. Having worked at EQR for nearly ten years, I have the confidence that leadership is doing everything possible to weather the storm.
I can’t help but to be optimistic in the sense that we have an opportunity to pick up a serious education during this catasrophic hiccup. You can’t buy this kind of experience at even the most prestigious of instituions. Those of us that look at each and every nuance of the business, especially in this climate, will be positioned to take advantge of an insanely great upturn that is sure to come.
Your looking forward to the next eighteen to twenty-four months optimist,
M
Mike Brewer, Apartment Market, Multifamily Market, EQR
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Twitter – How businesses are using the platform to enhance customer experiences
Twitter is hitting the business mainstream in a number of ways. Check out this story from USATODAY.com
Travel firms respond to events, share news via Twitter – USATODAY.com
Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers. They’re finding the mobile nature of the technology is ideal for talking to travelers.
“We consider our Twitter account akin to an information booth,” says
Morgan Johnston, manager of corporate communication at JetBlue Airways.
“Responding to situations after they’ve happened is a great idea;
responding to situations while they’re happening is even better.”Twitter is a great customer experience tool but the one thing I would caution you against is pushing your services over the medium. The one word that pops out at me in this article is, response. Response vs. react, Twitter allows you to quickly catch and respond to experiences that are out of alignment with your core business values. And, I would encourage you to think of those responses as being a valuable marketing tool. If responded to in a agile manner, they could boost your business as much or more so than an expensive push campaign. Twitter is no doubt changing the way we interact and respond to our consumers. It really is up to you to get in the game.
Drop us a comment after you read the article, I think there is a lot of value gain from a good conversation on the topic.
Have a compelling Friday. M
Twitter, Apartment Customer Experience
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