Mike Brewer
Apartment Adversting – Double Check that Ad Copy!
Apartment Search On: Google Commercial
I read about this a couple of weeks ago and just found the time to check it out. It might be a colossal waste of time or a uber-cool thing to share on one of your social networks.
If you recall the Google commercial that ran during the Super Bowl you will have a really good sense for what this is. Google has created a way for you to mimic their Search On commercial. It’s really ingenious if you ask me. And, simple to do.
Here is a link to the site where you can build your own. And, here is the one I built for Mills Properties:
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Get Social with Mills: The Journey Begins
It’s official – Mills Properties is taking the plunge into new media. For the past three years we have been at work producing real results with simple tools like Craiglist and vFlyer. One example, which I will fully detail in a later blog post, includes a manager that used CL exclusively to add 23 points of occupancy in just seven short weeks. It’s an amazing story but it is not where we wanted to be. We wanted to be fully immersed in the use of new media as it relates to marketing apartments.
The Journey of a Thousand Miles Begins with One Step
I am jazzed to report that Mills Senior Leadership has given blessing for me to document the entire journey from soup to nuts. In doing so I hope to utilize all the rich media out there in order to produce some massively cool dialog. The chief aim is to bring real meaning to the word engagement as I am fully convinced that the word is very often misplaced and misused in the world of marketing and new media specifically.
All that being said, I invite you to join us as we take the first step to Get Social with Mills.
Update: And, if it starts to look and or feel like a ton of self promotion, company promotion or ego-centric rhetoric, say as much. Our intent is to tell a story that may add value to your new media marketing efforts.
M
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Resident Pet Peeves
In a recent email interview I was asked the following question;
What are the top pet peeves landlords have of their tenants?
Shift in Thinking
In addition to being taken aback by the words landlord and tenant, my knee jerk response was a laundry list of have not and will do. Then I starting thinking in the context of new media and my whole person changed. It instantly shifted from a position of attack to one of concern. I questioned that if I posted my response in the form of an adverse laundry list and a resident read it, would they retort in an adverse manner? And, would they be right in doing so? The answer is very possibly yes, the real question is to what extent?
Now I am stuck and curious how the community might answer the questions – would love to hear your thoughts…
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New Media Apartment Marketing: Random Thought
Just a quick post for your Sunday reading pleasure.
New Media Apartment Marketing: Experience
I am vacationing in Denver this weekend. I am taking some time away from the day to day work I do with Mills Properties in Saint Louis to recharge the batteries. It feels great to get away to refresh the mind, body and soul. This morning as I was sitting in a coffee shop grabbing a quick cup of Joe and something to eat I overheard a conversation that intrigued me. The two people communicating wore bright red clown noses and looked to be having a great time. But, that was not the intriguing part. They were talking about random topics when the following comment caught my ear,
What experiences would you like to get out of that trip?
It came on the heels of another question and a subsequent comment. One clown nose man asked the other, “where would you like to vacation if money were no worry?” The response was, “Somewhere in the Bahama’s.” This is where the inquisitive clown nose asked the above question.
New Media Apartment Marketing: Question
It made me think that we should be asking that question of all of our constituents be it Mills Properties employees, residents or otherwise. Answers to that question could yield some pretty cool information as it relates to both online and offline experiential marketing efforts. It could assist in tailoring both inhouse and outsourced initiatives along with in general work practices.
It’s not to suggest that we don’t practice some form of information gathering that is rivals this question. But, the thing that really caused me pause was the pause it created in the responding party. For all intents are purposes the question was not normal and it caused the man to think before he responded – something that is losing it’s common place anymore. And, when he responded, it was with mindful thought in lieu of random generalness (if that is a word).
I will let you know how it goes….
In the mean time, let me know your thoughts on the subject and have a compelling Sunday
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