Mike Brewer
Apartment Operations: Respond or go to Jail
This is one of the more extreme documented cases of neglect by a property owner that I have ever read about. By the looks of it jail might be the best place for him but what if the judge ruled instead by requiring the owner to participate in the fixes. What if he demanded 500 hours of hands on repair by the owner to include living in the building until the work is complete. His hours would have to include education as to the ill effects of turning a blind eye to the issues. Requirements might also include certification, at the owners expense, in applicable remediation measures and practices, HVAC licenses and a minimum number of operation related education from IREM or NAA. I like that option in lieu of tax paying residents paying for his incarceration –
Bronx Landlord Jailed for Continued Housing Violations – Bronx Housing Court last week ordered Sam Suzuki to be held behind bars until he corrects the nearly 700 open housing violations | Katy’s Exposure
Apartment Education – The Heat of the Moment
It’s summer time and many – if not all- of us are heavily involved in turning apartments and fielding A/C calls. It’s a busy time of the year and as a result education and safety meetings have the propensity to get put off. The idea of that brings to mind a scene from the movie Crimson Tide where Denzel Washington’s character questions Gene Hackman’s character on a decision to run a missile readiness drill all the while there was a fire going on in the galley. Hackman’s response was along the lines of – war does not stop for fire’s in the galley and Hackman’s character suggest that is the best time to run a drill.
As it relates to our own operations: I am a big believer in repetition when it comes to education and this coming week, despite the busyness, might be a good week to dust off your mold remediation policies, procedures and brief your teams. The story linked above might be a nice supplement to the training. Siting the article as a example of the use of social media to draw attention to the story might be a good preface on the power of ignorance.
Have a smashing week – and feel free to sound off in the comment section below –
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Apartment Marketing: @earlybird a New Way to Use Twitter
Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is? Now I’m not to suggesting that any one way is better than another but I do think there are some ways that garnish more attention. My only piece of advice is avoid using old school push marketing tactics.
It looks like @earlybird is positioning itself as a socially acceptable way to broadcast your current promotion. Brian Solis puts it this way in On Twitter, The Early Bird Gets the Worm
If you can imaging the possibilities for @EarlyBird, it goes beyond just one-off deals and specials through a generic account [push marketing], it can be themed into opt-in channels for almost any area of interest, food, music, entertainment, events, etc. [relevancy] emphasis mine.
As it relates to apartment marketing, I can see the value in an opt-in channel for apartments as a good thing –
What do you think?
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Apartment Marketing: Got a Charge?
Caught the following story this morning and instantly thought partnership opportunity. Could our industry reach out to car makers as a way to supplement retrofitting charging stations into our communities. Is it worth it for them? I can’t imagine it not being worth it for us?
The Time is Now
Understanding that the time is now but the need for mass external charging stations is down the road – have you given any thought to residents or prospects that buy cars that run on electricity? Think about it before you are forced to hand out lease violations for the safety hazards caused by an over abundance of orange extension cords draped through your hallways or cascading out of windows or garages. Education and foresight is being exercised by Chevy – the makers of Volt.
Want to Buy a 2011 Chevrolet Volt? More Details, Dealer Info (Page 2) – Green Car Reports
Buyers will not be “pre-qualified,” insisted DiSalle. An apartment dweller with no access to charging can buy a Volt, but the company wants to ensure that the person is asked “a series of questions” that educates them on how “to get full value out of the car.”
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Apartment Marketing: Gather the Group
Over the next month or so, I will be reaching out to some of our apartment Facebook friends asking if I can enlist them in a virtual ongoing open feedback Tell Dell like mechanism. The intent is to prompt the forum in the coming weeks, months and years as we move forward in building out Mills Properties improved web strategy. The friends are coming from a mix of our like pages that span across our 43 communities [Note: not all are published as of this writing] in Saint Louis. The only catalyst to their selection is – on balance – they participate more than others. Our real hope – as part of a much larger strategy – is to build on the success of others in and out of our industry by including consumers in the process. That said, it never ceases to amaze me just how easy it really is to get acquainted anymore. This quote below is part of a response I got to reaching out just this past week –
…..been here just over 5 years and really like it. My main interests include Conservative talk shows and Trance/Techno music. Odd combination……
I can’t wait to get some discussion going with this resident. 5 years – can you imagine the change she/he has seen in five years? Can you imagine the potential value he/she might add on the premise of that 5 years of history?
What are you doing to leverage the power of your networks?
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Apartment Marketing Invasion
When does just doing a superior job at the fundamentals yield you enough WOM to stop the madness?
When does creating an apartment living experience predicated on those superior fundamentals give people a reason to cherish and rave about your community?
I caught this over on gracehill today –
This decal lasts for two years – you can get the details from the GraceHill chat log dated June 30, 2010. You apparently paste various versions of the amenity marketing madness on your sidewalks throughout the community. The thought – as I understood it on GraceHill – is to give color and vibrancy to older unrehabbed communities. It just seems crazy invasive to me.
I just can’t bring myself to link to it here as I see this as over the top interruption marketing. I’m curious how this adds value or enhances the apartment living experience? Maybe it works – and I will cede to the fact that that is what matters.
In the spirit of – maybe I am missing the point – I put the question to our readers?
Do you see value in this? Do you see it as an interruption? Tacky? Cute? Ugly? Don’t care?
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