The Leasing Script That Doesn’t Sound Like a Script
Prospects have a baloney meter and can spot pick-up lines a mile away.
That is why authenticity wins leases over scripted sell copy.
It was time to ditch the rigid script and train your team to be curious several years ago.
If you have not done so yet, pivot and teach them to ask a genuine question: “What’s most important to you?”
Listen, then have a conversation around the answer.
Sincerity beats salesmanship every time and in every way.
The best leasing script is simply preparation (know everything about your property and the surrounding community + your competitors) plus presence (put your phone down, and tune into the person sitting across from you.
Finally, be human.
Believe it or not, being human is making a comeback!
Tomorrow’s tip: Why Amenity Wars Are a Trap.
— Mike Brewer