The Multifamily space could soon be stuck in a doom loop.
Every system being in a silo.
Every AI is becoming an island due to a lack of a plan.
And every update multiplies the mess.
Now imagine every AI agent—across leasing, ops, marketing, accounting—communicating without conflict.
Acting without waiting.
Learning without limits.
That’s what Salesforce and Google make possible.
It’s called A2A.
Agent-to-Agent protocol.
A2A is an open standard.
It enables AI agents from different vendors to communicate with each other.
Securely.
In real time.
Without middleware, meltdowns.
Google and Salesforce are tearing down the walls.
This might very well mean a day of liberation in multifamily.
Instead of bots trapped in their own boxes—think unified AI workflows that flex across your stack.
Prospect touches trigger maintenance predictions.
Resident feedback loops optimize marketing.
Renewals signal CapEx timing.
The implication?
Enterprise clarity.
Decision velocity.
Resident delight.
When your AI tools work like teammates, not competitors, everything changes.
But here’s the leadership moment: Will you adopt early and architect the rules? Or wait until someone else decides them for you?
Because A2A is inevitable. And approachable.
And leaders write protocol, they don’t wait.
“The smartest AI agents in the world are useless unless they can talk to each other. A2A gives them a voice—and gives leaders their edge.” – Mike Brewer