I have been thinking a lot about the words consumer, prospect and resident lately. It seems as we continue to scale our social being over the likes of Twitter, Facebook, LinkedIn or otherwise; we become more human. That goes for corporations as much as it does people.
Prospects and residents are human beings and or people. Treat them as prospects and you treat them according to your needs. Turn that around and treat them as people and you treat them according to their needs. A prospect is thought of as a head on a bed, a occupancy basis point or a check in the bank – a person on the otherhand is thought of as someone who dreams of a place to call home; a place that he/she can be proud to tell their friends about.
Who are you serving today?
*Photo credit: Spreadshirt.com
About Mike Brewer
My mission is to tease out the human potential in the multifamily space.