Apartment Marketing: Got a Charge?
Caught the following story this morning and instantly thought partnership opportunity. Could our industry reach out to car makers as a way to supplement retrofitting charging stations into our communities. Is it worth it for them? I can’t imagine it not being worth it for us?
The Time is Now
Understanding that the time is now but the need for mass external charging stations is down the road – have you given any thought to residents or prospects that buy cars that run on electricity? Think about it before you are forced to hand out lease violations for the safety hazards caused by an over abundance of orange extension cords draped through your hallways or cascading out of windows or garages. Education and foresight is being exercised by Chevy – the makers of Volt.
Want to Buy a 2011 Chevrolet Volt? More Details, Dealer Info (Page 2) – Green Car Reports
Buyers will not be “pre-qualified,” insisted DiSalle. An apartment dweller with no access to charging can buy a Volt, but the company wants to ensure that the person is asked “a series of questions” that educates them on how “to get full value out of the car.”
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.