This is something you can do today.
Call the 25 move-ins and ask them this question: Based on your move in experience, would you refer us to your friends and or family? Don’t ask them to do it just ask them if they would. Don’t ask them why or why not? You will be tempted but don’t do it. If they offer, fair enough. If not, don’t ask.
All you care about today is if they would or would not.
If you are doing the right things you will have more yes than no answers and if you are not doing the right things, I bet you already now what they are. This exercise will validate your need to get busy doing in lieu of staying busy reacting.
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